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“Freemium” games can end up gaming gamers. Subscribe to our channel! http://goo.gl/0bsAjO The “freemium” business model allows us to use an app for free with the option to purchase additional features. In the case of games, that model can fundamentally alter the user experience, from gaming to getting gamed. By collecting troves of data on…

Tamzin Taylor introduces how to make money on Google Play and offers insights into best practices. In this talk, Tamzin uncovers how Google is helping developers make money on Google Play, and building huge market potential for global growth. She touches on the best practices for pricing and maximising monetisation, how you can use ads…